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Quality setting up advertisement campaign in Google


CONTEXTUAL ADVERTISING is an effective way to quickly promote goods and services on the Internet. The major feature is the spot coverage of the audience: advertisements are shown only to users who are related to your intended users whether it’s advertising on the search or on the Display Network.


We have wide experience in setting up and running advertising campaigns, and we are ready to offer our customers the following services:

Contextual advertising in Google Ads. One of the fastest ways to increase website traffic. Payment is only for clicks. Budget is regulated according to advertiser’s abilities.

Display advertising. Works to increase product or brand awareness. Image and display ads are placed on the Google Display Network (GDN).

Support. We provide comprehensive support for advertising campaigns. We react to changes timely and minimize rates for more efficient use of the budget.

Remarketing. It involves re-displaying information to the client in order to return it to the website. It is especially effective in those areas where people are with little taste for impulse purchases.

Audit. We analyze the launched advertising campaign and evaluate its effectiveness.


from 300 USD

Are you planning to order contextual advertising and immediately determine the exact amount of expenses?

Total costs depend on a number of factors:

  • type of advertising (search, display, search and display);
  • the number of key requests and their quality (all keyphrases have a price and the most expensive are transactional - buy a phone, rent an apartment, etc.);
  • site topics (the more popular the business area, the higher the cost per click);
  • the need to set up remarketing, etc.

Advantages of contextual advertising

Generality. Suitable for any business. Millions of people daily look on the internet for some things: from hairgrips to the complete kitchen.

Selectivity. Compared with other types of promotion, it allows you to pinpoint the audience by which ads will be displayed.

Immediate result. Ads are displayed immediately after moderation (usually the next day after setup).

Payment for result. Payment is not made for impressions, but for target clicks to your website. It allows you to spend your advertising budget as efficiently as possible.

Control and flexibility.

The option to analyze the efficiency of settings and make quick edits (if necessary).

Work steps

The work on setting up and maintaining contextual advertising consists of a daisy chain of steps:

Building a semantic core and analysis of competitors. We form and coordinate a list of key requests. We’re working on negative keywords. We analyze competitors. It allows us to find out the key phrases used, evaluate the quality of headings, and study landing pages. We can do it either manually or using third-party services.

Ad impression strategy. We draw a media plan, where we describe in detail the promotion strategy and calculate the estimated costs and kpi. The document must be agreed with the customer.

Setup and launch. We set up advertising campaigns, write relevant ads, use negative keywords. We’re setting goals in google analytics and google tag manager.

Adjustment.. We adjust bids and impressions based on clicks and conversion costs.

Reporting.. We fix all the actions and reflect in the report. Statistic data allow for the conclusion about the efficiency of the advertising campaign and its costs.

Benefits of working with us

Business analysis. We study the specifics and business of the customer to determine the benefits and create a unique selling proposition.

Reduced costs. Our focus goes beyond simple launching contextual advertisements. Continuous analysis, bid adjustment and testing of ads allow us to spend the allocated budget as efficiently as possible.

Streamline analytics. Setting Google Analytics goals, connecting additional services and crm allow us to determine the conversion price, the number of real calls and requests from the site.


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