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At first it is necessary to diagnose the current state of the site at the initial stage of the work. To implement the task we make a comprehensive website audit. Based on the done audit programmer technical tasks and website promotion strategies are developed.
It is necessary to sort out and analyze the primary motivation, aims and tasks of the website audience; to group the audience, to figure out key client categories; to describe the worries of each target group and understand how to use the knowledge on the website.
“If you don't know where you're going, you're probably going wrong.” (Tharry Pratchett)
Most sales managers analyze client’s business skin- deep without immersing in the details of the business process. As a result, while working on a project, a team of technical specialists does not fully understand client’s business goals and objectives
We divide the created and approved website promotion strategy into iterations. An iteration is a work plan for every report period (every month). We carry out the work of each iteration together with reporting about the completed work and present the work plan for the next report period.
While working on the project we perform all the works on both onsite and offsite optimization, write articles, fill in a website with the necessary content, improve usability, analyze the results and, if necessary, adjust the promotion strategies.
Most of contractors don't make complex website promotion, so many clients shold do most of project work themselves. Some agencies don't make work done reports, so it's difficult to track what kind of work was done on the project in this reporting period.
We perform the current website ranking analysis and constantly work to improve it. We consider user behavior on website pages to detect problem points to eliminate them further. We analyze competitors’ websites, find and integrate better solutions and elements.
It is important to remember website usability and conversion rates improvement (except basic SEO works on website) in order to maximize profit. We perform website usability audit, prepare draft layouts as well as technical tasks for programmers and designers to improve a website. Additionally, we are devoted of tasks setting, update management and done works examination.
In the process many companies prepare only a list of comments and do not control the work on their implementation. The technical task send to the client and he contacts the developers of the website, sets tasks and takes work by himself. As a result the customer spends a lot of time communicating with developers and in most cases poorly understands how to evaluate the quality of work performed.
Website promotion (Search Engine Optimization) is a number of actions to improve your website in order to enhance the trust of such popular search engines as Google, Bing, Yahoo!, etc. to your website.
As a result of SEO activities, your website gets promoted to higher rankings that increases its traffic and, thus, stimulates earnings and income.
Most users look only through the first page of the searching results. So it is crucial to be at the first positions in search engines. It is important to be on TOP. Website promotion and optimization is crucial if you want to increase earnings and income from your website.
Those who are interested in your products or services will come to your site.
Low cost of contact with a potential client (much lower than in print media, billboards and display advertising). We guarantee high quality without overpayments.
Potential customers do not view search engines as advertising, therefore they trust this information more.
You are always able to track the quality and effectiveness of promotion by the number of clicks of potential customers to your website.
Website promotion is always aimed precisely at attracting the attention of the target audience (as opposed to advertising on radio and television)
Search engine algorithms change very often. No one SEO company can give a 100% guarantee on holding positions in the TOP of search results.
Properly conducted search engine optimization allows you to get the first results no earlier than 3-4 months from the start of work on the project.
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| автокресло romer (baby car seat romer) | 1 |
| польские коляски (polish prams) | 1 |
| прогулочные коляски цены (strollers prices) | 1 |
| купить прогулочную коляску (buy a stroller) | 5 |
| прогулочные коляски (strollers) | 5 |
| коляски cam (cam's prams) | 1 |
| купить детскую коляску (buy a stroller) | 3 |
| стульчик для кормления peg perego (highchair peg perego) | 2 |
Babylux.by website rankings are actual on 27.09.2019
We faced the necessity to lift the sanctions imposed on the website by Google when starting working on babylux.by promotion. We had to lift filters against website. While working, we changed the website design completely, implemented some commercial elements to improve conversion. Thanks to the onsite optimization complex work, we increased the website traffic considerably
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| пенопласт от производителя (styrofoam from from а manufacturer) | 2 |
| купить пенопласт (to buy styrofoam) | 3 |
| пенопласт оптом (wholesales styrofoam) | 3 |
| пенопласт минск (styrofoam Minsk) | 4 |
| производство пенопласта (styrofoam production) | 5 |
| пенопласт ппт 25 (styrofoam ppt 25) | 3 |
| пенопласт для фасада (frontage styrofoam) | 1 |
| заказать пенопласт (to order styrofoam) | 5 |
Plast.by rankings are actual on 26.09.2019
The main goal of the project was to increase website search engines rankings, to refine and improve website design, to inform potential clients that only a manufacturer can have the fair prices for styrofoam. We completed every task successfully.
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| металлическая мебель (metal furniture) | 3 |
| стеллажи металлические сборные (prefabricated metal shelving) | 1 |
| паллетные стеллажи (pallet racks) | 4 |
| стеллажи паллетные купить (to buy pallet racks) | 3 |
| шкаф гардеробный металлический двухсекционный (two-section wardrobe metal wardrobe) | 2 |
| стеллажи складские паллетные (pallet storage racks) | 4 |
| стеллажи для хранения шин (tire storage racks) | 5 |
| стеллаж металлический минск (a metal shelving Minsk) | 6 |
Ferram.by rankings are actual on 24.09.2019
The client had been working with another company to promote their website for a long time, but the site rankings and the volume of work wasn’t enough for the client. That’s why, they had changed the company. At first, we did SEO audit and discussed our idea of further improvement and development of the website. The client was happy about the offered ideas. During the first six months we performed website promotions to improve the search enginerankings. From the seventh month, simultaneously with SEO, we did website complex redesign and improvement. As a result, we drove the website to the top in search engines. We also upgraded the website design significantly, as well as improved the website design a lot. It all led to the growth of calls and requests.
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| кран шаровый итап (ball valve) | 5 |
| коллектор для теплого пола купить в минске (to buy the collector for a heat-insulated floor in Minsk) | 4 |
| краны шаровые itap (itap ball valves) | 7 |
| полипропиленовые трубы вавин (polypropylene pipes vavin) | 3 |
| купить металлопластиковую трубу (to buy a plastic pipe) | 5 |
| кран радиаторный угловой (an angular radiator crane) | 4 |
| купить трубу пвх 110 (to buy pvc pipe 110) | 6 |
| купить коллектор для теплого пола (to buy a collector for underfloor heating) | 4 |
Striom.by rankings are actual on 28.09.2019
When we only started working on this website, the situation was really sad. The website CMS was self-made. The admin functionality was limited. We discussed every point with the client and agreed on website redesign to make it more modern and user-friendly as well as to introduce adaptive responsive website design. While promoting, we did complex website redesign and improved usability; we also performed onsite and offsite optimization. Due to the done work, the website appeared at much better positions in search engines.
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| пресс волл (press wall) | 5 |
| печать на ткани (printing on fabric) | 4 |
| флажки (flags) | 5 |
| флагштоки (flagpoles) | 3 |
| купить флаг (to buy a flag) | 1 |
| флаги на заказ (custom flags) | 1 |
| печать на ткани в минске (printing on fabric in Minsk) | 4 |
| изготовление флагов (flag production ) | 1 |
Flag.by rankings are actual on 29.09.2019
The project started the promotion process in a very bad condition. The website home page was awful. Unfortunately, we were not able to keep the old site on a subdomain, but you can see how it looked here (web archive). While working on the project we decided to refine the site home page and to improve the navigation. We figured out and segmented company basic work directions, emphasized company key advantages, described offers for different types of clients. We also added new sections (photo gallery, reviews/feedback etc). Thanks to done changes and constant website promotion activity, website positions improved considerably on basic queries.
Audit. Technical tasks preparation. Errors elimination. Queries grouping.
At the first stage of website promotion work we diagnose a website and make a conclusion, whether the website corresponds to the search engines requirements or not.
Relying on audit results, a SEO engineers prepares a technical task for programmers indicating the priority and importance of each point of the technical task. If an outsource programmer is invited to refine the website, these works will be paid additionally. The costs of the work are estimated by a programmer taking into account every point separately. A client is able to choose what improvements will be done initially and what tasks will be transferred to further stages.
At this stage a SEO engineer eliminates errors detected while auditing a website. Some tasks to refine and improve a site, which are not linked to editing programming and visual issues, are performed by a SEO engineer during website promotion.
A SEO engineer groups keywords for further promotion according to the current website rankings, the availability of relevant pages and queries semantic compatibility.
Onsite Optimization.
Starting from the second month, we fill in a website with the necessary content.
While working on a project, a SEO engineer analyzes the needs of a target audience, competitors’ content based on promoted queries; then create a technical task for a copywriter, control and check the ready texts for the compliance with search engines requirements.
Additionally, a SEO engineer chooses and posts relevant pictures, videos on the article topic, charts and other page elements that allow visitors to perceive the website content in a better way. A customer service manager agrees on texts with a client. After that a SEO specialist posts them on the promoted pages.
We create and post meta-titles, descriptions and h1 on the promoted pages during the project work
This month SEO engineer usually controls website refinements done by programmers based on the site audit and, if necessary, prepares comments on the performed work.
Offsite optimization. Onsite optimization.
As a rule, starting from the 4th month we make offsite optimization alongside with onsite optimization. Offsite optimization includes the following:
Offsite website promotion is aimed to attract natural external links to the website i.e. such links that are placed as recommendations on sites with target audience
We also extend onsite optimization at this stage:
Analytics. Offsite Optimization. Onsite Optimization.
At this stage we analyze the web-analytics system data (Google Analytics) alongside with onsite and offsite optimization
At this stage we fill in a website with additional content (subject articles, news, offers). If necessary, we adjust onsite and offsite promotion strategies.
Usability. Analytics. Offsite Optimization. Onsite Optimization.
Starting with 10th month we emphasize the website development and improvement by optimizing conversion rates and refining website usability for Optimal and Complex tariffs in addition to onsite and offsite optimization and analytics work.
We perform the following works at this stage:
Client’s sales processes need to be well-organized in order to maximize profit. To get a result, it is necessary to consider the whole sales chain – TRAFFIC-CONVERSION- SALES. What is more, while working on a project tariff Complex we give recommendations and consult our clients how to tackle sales in a better way.
You also have access to search engine analytics system Google Analytics where you can see key points of an effective promotion.
The main problem of website promotion service is the absence of any clear standards and regulations how to carry it out.
Search engines have their own requirements and recommendations, but the number of website ranking factors is so big that in the process of work every company works out their own understanding of how to drive a website to good search engine rankings.
Our main goal (as a website promotion company) is to understand what solution will be the most effective in the process of work
We see that our main goal is to adjust your website to the search engine requirements and make it more user-friendly for visitors and potential clients with your help.
It is one of the most popular types of work. The cost of the work is calculated based on the volume of work to be done to promote and maintain a certain number of queries. Tariffs Standard and Optimal correspond to such type of payment.
Good for: new websites, small online stores, directory websites
This type of work implies certain number of hours to perform all works to increase site traffic. The payment usually consists of two parts: subscription fee for the done work and some bonus for the implementation of agreed traffic amount.
Such payment type corresponds to tariff Complex and suits for projects with the ability to promote lots of keywords.
Good for: online stores, portals
In this case types of work and time planned to spend to fulfill certain work are agreed. Final cost depends on total monthly timing and hourly rate. The list of works is approved by a client. Usually such payment is good for one-time work or unusual big projects when work plans are agreed at the beginning of the reporting month.
Good for: projects with unusual tasks
Standard
up to 100 promoted keywords
Good for new websites and small companies with limited work directions.
Improve search engine rankings
Optimal
up to 300 promoted keywords
Good for small online stores and online catalogues with a wide choice of services or goods.
To increase audience coverage and website traffic
Complex
Any number of promoted keywords
Good for online stores with a wide assortment of goods, online catalogues, for highly competitive market niches in highly competitive regions.
To increase sales
Adding new keywords to semantic core
Complex cycle of works
Viruses protection
Promotion in Google, Bing, Yahoo! simultaneously
Clients consultations
Interaction with hosting service providers and domain names registrar and technical support
Monitoring of outsource specialists work (programmers, layout designers, designers)
Solving clients’ unconventional tasks
Cost per month
1.We refine and improve our clients’ website while working and make them more sellable.
3.We deeply go into our clients’ businesses and offer unconventional solutions to difficult tasks.
2.We are a small company, that’s why we cherish every client.
Customer Service Manager
Customer Service Manager acts as intermediary between a customer and a technical team with the core responsibility to make sure customer problems and tasks get solved.
SEO engineers
As part of your site promotion, SEO engineers carry out works on onsite and offsite optimization, primarily targeting at higher search results ranking, greater visibility and the growth of potential customers number.
Head of SEO Department
Ready to answer any question and discuss SEO technical issues in a simple language. If necessary, gets involved and directly interacts with a client to settle urgent issues promptly.
To match your website theme we'll select appropriate copywriter, who
Many website promoting agencies do not propose text writing. We include such work into our web site promotion package, i.e. we seek the best matching copywriters for each project. One should be aware that good content production is not straightforward, and for specific and technically complex areas in particular. Initially guided by your website theme, we draw a pool of authors whose text copies you read through and approve. At this step it is critical to get engaged and leave your comments and views. That would help us to make further text edits, other improvements and eventually select the best copywriter. The designated candidate will proceed in further content creation within your website.
Business analyst
A business analyst evaluates your business challenges, goals and opportunities within the context of site improvements and reinforcing the sales process. A good business analyst sees straight through the needs of the customer's prospective clients, understands their thinking and the way their decisions are made. We will analyze your business, your goals and will offer you how to convey the important information about you and your company to potential customers.
We select a designer within the customer's available budget. It is in this case the known axiom is a manifest: a good design is never cheap one. A talented web designer, like a genuine creator, seeks simple solutions to non-trivial, complicated problems. And a proficient designer's intent is not to add bells and whistles to the site, but to make it user-friendly. It is achievable through the scrupulous appreciation of details. Web designer's work is very demanding and something we don’t recommend saving on.
A website layout designer is a connecting link between a designer and a programmer. A HTML-designer transfers the website image done by a designer into the language understandable by browsers with the help of tags. They convert the image into various parameters of the web-page layout (padding, sizes, fonts, headlines configuration, background, menu points etc.). A skilled website layout designer should do his work in such a way that a website correctly displays in all popular browsers versions, but also corresponds to search engines requirements.
As a rule, the cheapest variant of website improvement for a client is to refer to the company that created this website. However, clients usually do not want to contact that company for some reasons. It may happen due to poor competence level, bad service or high costs of improvements (the website was created for little money, but the refinement price is much higher including every minute issue). In such cases, we involve a special programmer for every CMS. At present we are improving websites on Opencart, Joomla, MODX, WordPress, 1С-Bitrix, Drupal, Magento, etc.
1.We will
call you back
2.We will discuss
current issues
3.We will analyze how our company can be useful for you.
4.We will present our vision on further project development.
5.If you agree on our conditions, we will sign a contract.
6. We will start
the project.
What determines the cost of services?
The cost of your website promotion depends on many factors. In our company the cost is linked to the hours spent on doing the work to optimize your website
Does your price include the work of a programmer or a designer to complete a website?
All the works to develop and improve a website can be divided into four types: design, website layout, programming and SEO optimization. SEO optimization works to complete and improve a website are included in the website promotion price (this works is not linked to editing program code of the website or improving its visual side). While working on website promotion without additional payment a SEO engineer creates a technical task to improve a website, monitors website improvements, consults programmers and designers, HTML coders on any issues. A SEO specialist also accepts programmer’s website improvements.
When can I expect first results?
The moment when you get first results depends on many factors: website age, website theme, each keyword competition level, time of the website improvements completion. It is also important how much your website concedes in content, design quality, usability, external links mass and assortment to competitors websites.
How long does it take to promote a website?
You need about 6-8 months to get substantial results in the promotion of a website aimed at American market. We can claim that this is the minimum time to promote your website.
What tariff is suitable for me? What is the difference between positions promotion and traffic promotion?
The difference between tariffs is in the number of promoted queries and task allocation on the project during the report periods.
What monthly reports do you offer?
I am going to develop a new website. Do I need SEO?
What is the difference between SEO and contextual advertising?
What is the difference between ECO-SEO, SEO 2.0, SEO 3.0 ….SEO 999.0 from the usual SEO?
There are marketers whose main aim is to attract clients and to increase the number of incoming requests and the volume of sales.
We will discuss your goals and tasks and see where we can be of service.
st. Dunin-Martsinkevich 2/1,
office 220
(3 minutes from the station Sportivnaya)
